Helen Georgio

Client
Helen Georgio

Role
Custom Web Design
Development
Custom Cart
SEO

Deliverables
Full Shopify Setup
Product Organisation
Branded Marketing

Web Design & Build

22.01.2024

Client
Helen Georgio

Role
Custom Web Design
Development
Custom Cart
SEO

Deliverables
Full Shopify Setup
Product Organisation
Branded Marketing

Helen Georgio

22 January 2024

The Brief

Helen Georgio, a Greek jewellery Shopify store based in the USA, required a refresh to enhance its premium image and appeal to a more discerning clientele. The outdated design and disorganised product listings were detracting from the store’s luxurious offerings.

A refreshed aesthetic was needed to reflect the elegance of the jewellery, making the online shopping experience more inviting and sophisticated. Additionally, better organisation of products was essential for improving user navigation and overall satisfaction. Comprehensive SEO work was also necessary to boost the store’s visibility, attract more traffic, and ultimately increase sales, ensuring the brand’s growth and long-term success.

Approach

To address the brief, we began with thorough market research, gaining insights into industry trends and customer preferences. We also delved deep into understanding Helen’s aesthetic and brand identity, ensuring that our approach aligned with her vision.

Outcome

Helen Georgio’s shop is now fresh and luxurious, with a clear navigational experience, a strong brand identity, and the store is optimised for conversions following the industry’s best practices