E-Commerce Setup
Your Shopify store is ready, you’re going to send it to your customers. But communicating with your domain name would be much more efficient. With this tutorial, you will configure your own Shopify domain name without a hitch and speed up the SEO of your Shopify store.
Choosing the right domain name for your site is certainly one of the most important points when starting your online business. Configuring it well with your Shopify to avoid unpleasant surprises when your business takes off is an essential step.
With a poorly configured domain name, you run the risk of blocking your business overnight. Panic assured. Without a domain name, you will just have nothing.
Any company with a website needs to have a domain name. However, when the site does not work or is not interesting enough, marketers suggest changing the domain name. The main objective is to restructure it, and refresh it to improve the brand image it conveys. In the case of a Shopify store, the principle is almost the same. Find out how to change the Shopify domain name.
Why change your Shopify domain name?
Shopify is one of the most used platforms by professionals in all industries. Even though this application helps several people to make their business profitable, this is not always the case with others. You must first know how to use it properly. Many fail to realize their sales project for several reasons which are among others: the absence of references, the adoption of bad strategies, too long delivery times, poor quality of the product(s), etc.
One of the solutions turns out to be the change of the domain name. Indeed, a plethora of reasons can explain the change of the Shopify domain name. One of them is wanting to move from a less vast sector to a more targeted one.
Similarly, an input error when opening the account, the success of a business or the choice of a domain name incompatible with the brand image may justify changing the Shopify domain name. In addition, be aware that the Shopify domain name can also be changed for reasons of modernity. Technology is changing, so you need to update your domain name to keep up with the current trend.
Changing your Shopify domain name: First Method
Using your computer, log into the platform and go to your Shopify admin page
- In the lower-left corner, click on “parameter“.
- Go to the top left corner and select “general menu“
- A page appears with displayed the current name of the domain more precisely in the “store information” space.
- Click on “change name” and replace the name with the new one you have chosen.
- At the top left, select “save” to validate your operation
Changing your Shopify domain name: Second Method
- Go to the Shopify app and click on “shop” located at the bottom right corner.
- Go to “parameter“
- In the window that will appear, click on “main menu”
- A page will appear on which appears the mention “domain name”. Click here and enter your new Shopify domain name
- Then go to the top right corner to select “save“
Changing your Shopify domain name: Third Method
- Go to the application and click on “online store“
- On the page that will appear, you will see “domains“.
- Click on it and go to the “main domain” section.
- Select the “change primary domain” tab
- Enter the new domain to be defined and click on ”register” to validate your Shopify domain name change.
Does it make sense to change the domain name of your Shopify store?
Let’s face it, changing the domain name of your Shopify store won’t change much. It is the relevance of your content that will make the difference with good tags, good meta descriptions, and good semantics.
However, if you want your store to be a hit, you need to be careful how you implement this drastic store domain name change. In addition, take care not to create suspicion among your existing customers through this change. Have a good name change strategy with newsletters or explanations on your social media.
If you have a lot of customers, it’s important to send them a communication email before making this change, put an explanation on your homepage, or create a specific blog post for it. Everyone can adapt to change, but don’t be too quick. It is better to prepare a good communication strategy so as not to inspire doubt in your customers.
To change the domain name of your Shopify store or not?
This is a strategy that is very often used by marketing pros to try to relaunch a site that is not working. This can allow the site to be restructured, refreshed, and rebranded when it is not working.
Following the domain name change, and if no change occurs, it is necessary either to consider a new strategy or to find a new niche. Whatever your problem, do not act in haste and seek advice from a professional before making this kind of modification. You can contact experts who will give you an opinion on the subject.
Should I hire an expert for my Shopify domain name change?
There is no need to hire someone to help you with your Shopify domain name change. The process is quite simple if you follow the steps listed above. We have provided you with a detailed guide, that is quite simple. You also don’t require coding or programming knowledge nor must you be an IT guru to perform the different procedures.
Hiring someone else to carry out the change for you can be quite expensive and at times risky because you have to grant them admin rights to your Shopify store. If you find the procedure difficult, take time to look for a trusted individual who will conduct the necessary change for you. You can look for professional companies or certified individuals that you can track easily in case of anything. That said, follow the above procedures to change the domain name of your Shopify store and enjoy the benefits.
Once you have updated your domain name you may also need to change the store name depending on the new URL. We also have a guide here on how to change your Shopify store name.
Written by
Dili
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