Industry
Security Systems
Deliverables
Meta Advertising
PPC
18.06.24
Industry
Security Services
Deliverables
Meta Advertising
Our client revolutionises home safety by providing a seamless and reliable solution with their wirelessly interconnected smoke, heat, and carbon monoxide alarms, offering unmatched protection and peace of mind to homeowners.
Our team tackled this by creating a variety of ad creatives in different designs to test what resonated best with their audience. We employed diverse targeting strategies, including demographic, interest, and behavior stacking, and set up look-alike audiences from their customer data. Additionally, we leveraged remarketing to engage with individuals who had already shown interest in the product. We also used different campaign objective strategies, focusing on both conversion and traffic objectives to optimise performance and maximise impact.
Our strategy yielded outstanding results for our client. In just the first month, we achieved a 4x return on ad spend (ROAS), and by the second month, this soared to 5x ROAS. We’re particularly pleased with these results, especially considering our starting point without any prior Facebook ad data, surpassing the typical testing periods of 1-3 months.
