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Snoweys Closet

Client
Snoweys Closet

Role
Custom Logo and Icon
Full Branding

Deliverables
Brand Book

Branding

07.06.2024

Client
Snoweys Closet

Role
Custom Logo and Icon
Full Branding

Deliverables
Brand Book

Snoweys Closet

7 June 2024

The Brief

The creation of a brand book with ideation of various logos, colour palette options, fonts and patterns. 

Based in Australia, this online boutique is dedicated to offering high-quality, stylish dog harnesses, leashes and more, that ensure both comfort and flair for your furry friends.  Embracing the ethos “Be Bold, Be Bright, Be Yourself!”, we set about refreshing their branding with a unique identity that sets them apart in the pets accessories market. 

Approach

  1. Understanding the Brand: We began with market research and getting to know the pet apparel industry. 
  2. Logo, Colors, and Typography: we designed a versatile and memorable logo that captures the brand’s essence, developing a cohesive color palette and selected fonts that reflect Snoweys Closet’s personality, ensuring readability and visual appeal.
  3. Iconography and Custom Elements: we created a custom dog icon that referenced the real Snowey and his charming personality, while wearing the star product. 

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