If you are an e-commerce business owner and have been doing it for some time, then you must have heard people say that you need to diversify your selling strategy. Well, they are right. When you are selling your products on more than one channel, you have a better chance of getting more sales and ultimately getting a more diverse and larger pool of loyal customers. The more points of contact you have the more people are going to discover your brand. There is no shortage of sales channels online. You can find thousands of them but you have to keep in mind to choose only the ones that suit your business model. If you go with a sales channel for your Shopify store that does not work well with your business model then not only are you going to find little success but you can also end up hurting your brand. In this article, we are going to tell you about the top 5 sales channels for Shopify stores. We are going to tell you about how each of them works so that you can decide which one is a good fit for you. Let’s begin.
5 Sales Channels for Shopify can be your secret weapon which you can choose to gain the huge loads
If you have an online store at Shopify then chances are that you must have a social media presence as well. Facebook is a great sales channel for your Shopify store. In Top 5 Sales Channels for Shopify Stores Facebook is on number 1. You simply have to link the two with each other. This will allow you to boost your sales through social media marketing and all the orders can be processed from your Shopify store. It is a great symbiotic relationship. Your brand will get more exposure and recognition through social media marketing and you will have a new point of contact through which people can discover your Shopify store. Facebook has a marketplace feature that allows you to make a listing for products. This feature can be integrated with Shopify allowing you to manage everything from a single place. This makes managing everything so much easier and more convenient. Your Facebook page will have a shop tab that you can use to access the sales channel. It is a great fit for anyone who has a retail store. Clothing stores should consider this one.
As we all know Amazon is the largest online seller in the world. There is no doubt that with the sheer number of people that use Amazon on a daily basis you are bound to get new customers. Your brand is going to reach more people meaning that you will increase your sales. Amazon is a great new sales channel for almost all businesses. It does not matter if you are a retail seller or a wholesaler. You will find all types of customers on Amazon. Shopify can be integrated with Amazon. You will be able to manage both of these sales channels for a single place without any problems. If you are looking to expand your reach globally then using Amazon as a sales channel is a wise choice. It is a great option for developing your brand further and reaching as many people as you possibly can.
If you are looking to give your customers a more direct and personalized experience then this is the sales channel that you want to look into. The buy button essentially allows you to sell from your Shopify store through your own website. If you have a blog or a business website, then you can integrate the buy button with it and people will be able to order your products through there. This works great for people that are selling to businesses or corporate entities. It is natural that you are going to give them a link to your website to learn more about your business. When they are on there it is great to give them a call to action. They will be able to directly do business with you through your website. Or if you are a blogger then having this option will allow your readers and followers to learn about your store. This sales channel might not work for everyone but if your business model fits this channel then it will do wonders for your sales and brand recognition.
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This sales channel is strictly for people who have a wholesale business model. Handshake is a marketplace that is specifically aimed at connecting retailers and wholesalers. By using this as a sales channel with your Shopify account you will be able to engage a whole new world of retailers that will discover you through handshake. You will be able to put in information about your products and business. Retailers that are interested in what you are selling will reach out to you if they are interested in learning more about what you are offering. This is a sales channel that is definitely worth considering if you are looking to expand the range of people that you are doing business with. It is a great way to engage with a different market of buyers.
Sometimes seeing is believing and right now most of the world is seeing things mainly through social media platforms like Instagram. Instagram is a boiling pot of diversity meaning that you will find all different types of buyers on here. Another plus point of this social media app is that it is a visual medium. You will be able to market your products more easily here and build better brand awareness. By using Instagram as a sales channel, you will be able to capitalize on the hype created by visual cues meaning you will be able to make instant sales with anyone who shows interest in your products.