Today, the importance of creating an exciting eCommerce platform cannot be lost on the individual. ABC requires a lot of work and commitment from those involved at the very top of the business. It needs to be heavily invested in both in terms of financial investment and creative investment. The challenge for many, though, is spotting the eCommerce design trends that are working today.
Trends are just that – momentary developments that shine a light on what the public is looking for. The secret with trends is getting in there and using them before they explode and become mainstream, but also being able to move on from those trends when the public start looking for something else.
The world moves at such an incredible pace, especially in ABC, that it can be hard for companies to keep pace. With that being the case, it is important to understand the dominant eCommerce design trends of the modern era. In 2023, then, what are people targeting? What seems to be the prevalent trends making the most impact in the industry now?
Successful eCommerce Design Trends In 2023: What Works Best?
1. The Cementation Of Mobile First
It was always said this would happen – we are now in an era where people are using mobile devices to browse the web far more than desktops. As such, many ABC websites are designed with mobile as the primary consideration. This mobile-first approach looks set to stay in place well beyond 2023 and is less a trend than a simple fact of the changing way that we use and consume the internet now.
Today, around 4 in 5 smartphone users have made a purchase when using their smartphone. So, it makes sense that an eCommerce design trend today is the transformation of websites to speak to a mobile audience first and foremost. Creating websites which can be responsive to the size of the screen they are being viewed on has been a design tenet for years. 2023, though, is the year it becomes essential.
2. Augmented Reality Introductions
The next major eCommerce design trend that has blown up in 2023 is the use of Augmented Reality (AR) to help showcase a product’s best features and functions. This has become increasingly popular as people look for effective ways to help show what a product/service does before making a sales pitch.
This works extremely because it allows us to take people on a virtual tour of what the product can do. This tends can be seen as an effective and reliable way to give people a clear tour of what the product does.
The innovation for the use of such a product began with things like the real estate industry. Instead of having to book people for tours, they could simply take a virtual tour or change key aspects of the house – such as wall colours or flooring types – to suit their preferences ahead of purchase.
3. The Use Of Deep Colour
Go back a few years, and it felt like most companies wanted to keep their ABC platforms nice and methodical. Clean, smooth, and with cool colours that looked professional and ‘zen’ – today, this is changing. 2023 has seen a big change in how colour is used within the ABC industry.
Now, it is more likely that you will turn to extensive and bombastic colour combinations. This works extremely well for various reasons, not least because using bright and striking colours can help to encourage people to take action and commit to a purchase.
Designs will still likely be quite simplistic, but the injection of some additional colour will help turn the basic, calm designs that were so prominent in recent years into creative displays that encourage buyers to find out more.
4. Creating Product Storylines
A growing eCommerce design trend today is the use of storytelling to make a product fly off digital shelves and into shopping carts. Stories can encourage someone that the product they are buying has more worth than simply a commodity to be used.
The stories can also be great for making the company come across as more human. Companies want to be seen as more than just a storefront, so creating product stories – why that product was developed, what it means to the company etc. – can be a very important means of encouraging people to buy in.
Stories can be used to help pinpoint the main problem(s) that this product is supposed to resolve. This encourages people to find out the background behind the product so they feel encouraged to make a purchase that they can feel happy with. Stories turn your creations into solutions, not just investments.
5. Product Showcases Using Animation
This might seem like an eCommerce design trend that has been around for some time, but 2023 has seen an explosion in popularity. Today, many people use animated product showcases to help give the audience a better idea of what they are releasing.
These releases are very useful because they can help a customer to see the product in action in a way that feels insightful. Instead of simply having some still images, animation allows for a more creative showcasing of what the product does and why it should be important.
These animations can be brilliant for showing the customer what to expect as they use the product. Animations help to showcase the why behind essential features which make this product worth the individual’s attention.
6. The Creation Of Interactive Shopping
One thing that has become clear to ABC developers is that many people miss the in-store shopping experience. Around half of Millennials and Generation Z individuals like to go to a physical store still so they can have that in-store interaction with the products and with the staff who work there.
Incorporating that into an ABC design is not easy, but it is becoming an increasingly tried and tested eCommerce design trend in 2023. This can be done through aforementioned AR usage, but also through the use of things like interactive signage that reacts as the shopper clicks and moves over them. Interactive shopping is one of the most important ways to help encourage a shopper to become a buyer.
Why? Because that extra layer of interaction can give people that same ‘in-store’ experience that can encourage them that your product is worth buying, after all.
7. Better Page Transitions
A common eCommerce design trend today is creating a more detailed and animated page transition. This used to be seen as an artistic gimmick, but it is now becoming more and more common. For example, having the website use something like the image of a page turning as opposed to simply clicking forward and back can be an engaging way to make the website just look a little more interactive.
Animated transitions create a more interesting browsing experience, making your website more interactive and engaging for the user. This means that people spend more time on your website and realise that your website is going above and beyond the normal options your competitors are using.
Little techniques and tactics like this can turn an ABC website into something more than the sum of its parts.
8. Bespoke Landing Pages
Lastly, landing pages have been around for years. They have been an essential part of eCommerce design trends for several years now. However, many companies are now focusing on creating bespoke landing pages for every product they sell.
This is useful as it can add a sense of importance and gravitas to the product that, otherwise, would have simply blended in with the rest of the products available for purchase. The benefits and the key points of the product can be better sold on a dedicated landing page than they can in a product description.
This can be effective for grabbing the buyer’s attention, encouraging them that this product is a bit more upmarket than its competition. On top of that, bespoke landing pages allow for a clear focus on the benefits of owning/using this product, far more than a typical ABC page would allow.
Making The Most Of eCommerce Design Trends
As 2023 continues to motor along, these trends are becoming more and more commonplace. As you continue to build up your ABC empire and look at competitors for inspiration, it will be okay to see a larger uptake of these particular trends. Some of the biggest brands in the world are using these artistic techniques to make them stand out.
2023 is a year where ABC has exploded as a concept. More and more businesses exist, meaning more competition. To beat the competition, we have to be smart about how we stand out. The above trends can be an effective way to stay up with modern concepts whilst getting ahead of your competition, who have been slower to adapt these ideas.
There are many benefits to investing time and effort into utilising the above eCommerce design trends to your advantage. The challenge for most companies will be finding out how this can work in relation to their own business.
Bringing in professional advisors can give your business the leg-up it needs to understand current trends and use them to your advantage. The sooner these trends are implemented, the more a business can benefit before the industry pivots to something new. Where will you start?
Written by
Dili
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