Using TikTok with Shopify

E-Commerce Setup Conversion Rate Optimisation

Since Shopify’s partnership with TikTok was announced in 2020, eCommerce merchants and dropshippers have been using TikTok with Shopify to reach new audiences and diversify their marketing.

TikTok is a well-established social media platform with more than 1 billion active users each month. Its popularity, ease of use, and visually engaging format make TikTok the ideal platform to promote certain products. The TikTok app is now fully integrated with Shopify, making it easier than ever for Shopify merchants to leverage this trendy social media channel for their digital marketing strategies. 

So how can you use the power of TikTok to promote your products and services? How can you be sure that you’re reaching the right audience? And how do you go about installing the TikTok app on your Shopify store?

Is My Target Market on TikTok?

TikTok’s format of short, engaging videos makes it a popular channel for teens and young adults. Better still, many TikTok videos go viral, which means they appear on platforms like Facebook, Instagram and Twitter, further widening their reach.

Demographically, 25% of TikTok’s US users are aged between 10-19 while 22.4% are aged between 20-29. The data is similar in the UK, with 24% of TikTok users fitting into the 15-25-year-old age bracket.

According to Statista, females accounted for the biggest global demographic (56%) in 2022. This means that using TikTok with Shopify can be particularly effective if you want to reach a predominantly female market in their early 20s.

TikTok has a business tool that provides valuable insights about market research and analysis, helping online sellers to use this channel for their marketing campaigns. In October 2020, Shopify partnered with TikTok to help its merchants get more from their marketing efforts. Shopify also joined TikTok’s Hashtag #Shopblack, aimed at supporting black-owned business startups.

TikTok for Business

Since June 2020, Shopify merchants have been reaping the rewards of using TikTok with Shopify through TikTok for Business. This powerful, multifaceted tool allows users to create marketing ads, source inspiration, and draw on valuable market research and analytics data.

Shopify merchants can set up a TikTok business account and install TikTok Pixel the same as you can with a Facebook Pixel on their Shopify stores to monitor the performance of their marketing content. TikTok channel is highly compelling for Shopify merchants because the platform is ready to give merchants $300 worth of credits to test their marketing ad campaigns before investing.

A Step-by-Step Guide to Installing TikTok Pixel on Your Shopify Store

Installing TikTok pixels on Shopify allows merchants to track and measure the performance and effectiveness of their TikTok marketing ads. It also enables Shopify merchants to monitor the visitors and choose the best audience for their marketing ads delivery.

It can be overwhelming and challenging for new sellers to create a TikTok business account and install TikTok pixels on their Shopify stores. The following easy steps will help you start using TikTok with Shopify and start selling your products and services more effectively.

Adding TikTok Pixels to Your Shopify Website

Follow the following steps in the same order to add TikTok pixels to your Shopify website.

Step 1: Create a TikTok Business Account

• Navigate to the TikTok business website and click on the “Create New” button. (You may need an email address to make a TikTok business account).
• Get a verification code from your email inbox to create your TikTok account.
• The company may also ask you to provide some additional details such as your business name, time zone, and address.
• Accept all the company’s terms and conditions.

Step 2: Connect Your TikTok Business Account with Your Shopify Store

Connecting your TikTok business account with your Shopify store can be a simple process if you can operate the admin panel of your Shopify store.

• Navigate to your Shopify admin panel.
• Provide your ID and password to the back end of Shopify.
• Go to the Shopify App Store section and search for TikTok ads to locate the apps for the connection.
• Install the TikTok channel and make it a part of your sales channel.
• Open the app and go to the “Setup” button.
• Provide the ID and password you used to create the TikTok business account.
• The app will show a button to complete the TikTok business connection with the Shopify store if the provided information is correct.

Step 3: Generate Your TikTok Pixel ID

• Once you have completed the Shopify connection with the TikTok business account, go back to the TikTok app on Shopify.
• To generate TikTok pixel ID, navigate to the “Customer Data Sharing” and set the level to maximum sharing.

Step 4: Check If the TikTok Pixels are Working Correctly

After generating your TikTok pixels, you should check to see how they work on your Shopify store.

You can test your TikTok pixels and help locate configuration errors by installing the Chrome extension TikTok Pixel Helper, a fundamental tool for anyone using TikTok with Shopify.

Ways to Promote Your Shopify Store on TikTok

Now you have a TikTok channel on your Shopify store, you can create and promote content through this trending marketing channel. If you want to make short TikTok videos with compelling music and effects, you can find different tools on your TikTok Business Dashboard.

To create TikTok content:

• Navigate to TikTok Ads.
• Log in to your TikTok Business Account.
• Check the “Main Menu” and go to “Assets.”
• Go to “Creative” and make “TikTok Video.”
• Click the “Create Button” to go to the “Video Maker Panel.”

The video-making panel will show three options to create an effective Shopify Ad.

Video Template

This template will help you create a slideshow video for Shopify ads and start using TikTok with Shopify. This template video can be modified and edited.

Smart Video

Here, you can upload product images to generate videos with musical effects.

Smart Video Soundtrack

The Smart video soundtrack from TikTok can help you generate background music for your videos with no sound. All you have to do is to upload the original video and TikTok will source and sync the music automatically.

Once your content is ready, you can set up a marketing campaign through the “TikTok Ads Manager dashboard page.”

Reaping the Rewards of Using TikTok with Shopify

Integrating your Shopify store with TikTok can help Shopify merchants to access the market potential. Through the TikTok channel app, merchants can manage their TikTok campaigns directly from the Shopify dashboard. Using TikTok with Shopify allows sellers to showcase their products/services to a broader audience.