SEO and PPC
If your business’ website is not bringing the traffic you expected, then you may have fallen into what marketers refer to as the “Field of Dreams” Syndrome, succinctly summarised as “if you build it, they will come”.
But what worked for Kevin Costner’s baseball stadium won’t work for your business; and unless you optimize your site to satisfy both the search engines and the people using them, you can wave goodbye to the fruits of Page 1 of the Google Search Results Page.
What to Do to Change That
This is where Search Engine Optimization (SEO) comes into play. SEO is the process of updating and modifying your website to be more attractive to search engines. Each of the major search engines uses an algorithm to determine how to rank websites. This is based on several factors, including popularity, the relevance of terms that people search for, links from other websites, and much more.
Because of all that goes into these algorithms, a lot must be done to make a search engine rank that website higher than others. This must be done to your website if you find that you are ranking far below others, especially your competitors. You need the proper optimization to change how search engines view your site, promoting you to a higher ranking.
When You Fail to Do So
Having your site optimized will dramatically impact how you are ranked. You are likely to find that, with the right optimization, you can move to the first or second page for keywords related to your business or organization. This is what you are looking for.
Understand that if you do not appear within the first couple of pages, you will likely never be seen. Lots of research has been done on this, and it has been discovered that most people will scroll no more than two pages to find the business or organization they need for a term they have searched for.
If you do not appear in those early rankings, you will not get seen. This cannot be stressed to you enough. You must have your site properly optimized, and this is why it may be to your advantage to look into hiring a company that can perform SEO changes to your website.
Just because you build your website does not mean they will come. However, if you optimize it properly, they are more likely to see you.
Written by
Dili
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