Client
Black Eyewear
Role
UI & UX
Development
Shopify
Deliverables
Custom Shopify Theme
Custom Cart
Prescription Feature
Web Design & Build
04.02.2023
“From five decades of optical expertise, a soundtrack of jazz music and a passion for timeless design grew an expansive collection of modern, original eyewear”
BlackEyewear’s existing Woocommerce store had served them well over the years, but it was time for a change. They desired a more streamlined and user-friendly platform to showcase their stunning collection of sunglasses and eyeglasses. With this in mind, they reached out to Create Circus.
Their online presence was in need of a major overhaul, and they sought a partner who could breathe new life into their digital storefront.
We recognised the potential in shifting the store to Shopify, a renowned e-commerce platform that would offer greater flexibility and scalability for BlackEyewear’s growing business.
Our UI & UX expertise shine through our thoughtful design and development.
Our design team meticulously analysed the brand’s existing website, seeking to understand its strengths and weaknesses. We conducted in-depth market research to grasp the latest trends in eyewear e-commerce and identify the desires and expectations of BlackEyewear’s target audience.
We crafted a fresh, modern aesthetic that mirrored the brand’s commitment to sophistication and style. Sleek product pages with high-quality images and detailed descriptions were designed to engage and inform customers.
“We’re very happy with the result!”
After weeks of tireless work, the day arrived when the revamped BlackEyewear store was ready to be unveiled to the world. We meticulously migrated the existing product inventory, customer data, and other essential elements from the old website to the new Shopify platform.
The modern and converting design, seamless user experience, and improved functionality instantly captivated customers.
With their newly revamped online store, BlackEyewear continued to flourish in the competitive eyewear market. Together, they turned a simple e-commerce platform migration into a true masterpiece, forever changing the way BlackEyewear connected with their customers and solidifying their position as a leader in the world of eyewear.
